REVEALING YOU CAMPAIGN
During my time at Laundry Service, our team collaborated closely with the creative team at Pierrera O'Dell to concept a 360 campaign for European Wax Center with a strong emphasis on social content from our side.
For the overarching campaign, we worked with legendary photographer Miles Aldridge in Barcelona, Spain to create a voice that European Wax Center had never done before, with cheeky copy inspired by social memes alongside edgier imagery.
Taking inspiration from the primary campaign story line, we worked with our social photographer adapted the the story to work for Instagram and other social channels. We collaborated with the team to tell the story of the in-between-moments of the campaign with a focus on not only lifestyle, but product beauty shots that fit cohesively with the rest of the campaign.