Hi, I'm Angela
As a Brooklyn-based ACD/Art Director, I believe that every brand possesses its own inner magic. Whether it's an unexpected execution within an emerging platform or a platform hack that captivates viewers' attention, I am believe in creating work which transcends the spirit of brands beyond boardrooms to resonate with audiences in the mystical digital and social realms. Some call it supernatural; I call it social media.
From the early stages of my career, I have been a passionate early adopter of new social platforms, with my latest obsession being TikTok. I envisioned the profound impact that social media would have on the world of advertising. In 2014, I relocated to New York City in pursuit of agencies with like-minded ideas and found a home with some of the most innovative social advertisers and strategists.
Some of the amazing clients I have worked
with along the way:
Batiste, Trojan, Arm & Hammer, Therabreath, Vitafusion, Toppik, Viviscal, Orajel, European Wax Center, Keurig, LG Mobile, NARS Cosmetics, Nickelodeon, Stop & Shop, Freixenet, Oprah Winfrey Network, Kiss Cosmetics, Amazon, Avon, Covergirl, Gerolsteiner, and Science Museum Oklahoma.
Places I've Been
Olberding Brand Family on behalf of Church & Dwight
Design Director / Associate Creative Director
Design Director/Associate Creative Director leading and mentoring a team of Designers and Art Directors within an internal agency at Church & Dwight a world-trusted CPG brand.
As an on-site integrated partner at Church & Dwight (Arm & Hammer), I led a team of 4-5 designers within the internal creative agency, serving 30-40 brands out of the 150 owned by Church & Dwight. In this dynamic role, I managed traffic, assigned projects, and prioritized team growth, fostering the teams client-facing skills and creative passions. Applying emotional intelligence (EQ), I also strengthened relationships between both clients and our team members.
Recognizing the need for innovation, I initiated new processes for creative reviews and collaboration, significantly elevating the creative work. My tenure showcased my ability to manage, lead, and innovate within a client's internal creative agency, resulting in enhanced team performance and impactful creative outcomes.
As our team's responsibilities quickly expanded, we gained more trust from our client, exemplified by us leading the creation of brand guidelines that were previously outsourced. Bringing these in-house improved financial efficiencies but also set a high standard for any external agencies executing more guides. We innovated launching the guides digitally using Figma.
July 2020–Jan 2021
Various Clients, Brooklyn
Freelance Art/Creative Director
In the age of COVID, I explored my love of branding/identity work for small businesses, launched passion projects for small clients while looking for a new agency home.
May 2019–July 2020
Annex 88/Havas (Part of Havas Village), New York City
Senior Creative (Art Direction and Copywriting)
I oversaw and led creative efforts in advertising, branding, and social campaigns for Keurig, as well as Keurig/Dr. Pepper owned brands such as Green Mountain Coffee and Laughing Man alongside our ACD. We collaborated with the Havas Keurig team as part of the Havas Village to ensure cohesive of brand storytelling and social content creation.
Our work with partner agencies and was responsible for increasing brand affinity, awareness, and sales for Keurig across multiple social channels. Additionally, I oversaw both ideation and execution of Micro-Campaigns and evergreen social content.
January 2018–May 2019
Likeable Media, New York City
Senior Art Director
As a Senior Art Director, my role was to be the glue that held a team of varying talents together and as such I worked directly with clients, vendors, strategists, production teams, and other agencies to lead the way and make sure interesting work gets done on-time and meets business objectives.
December 2014–October 2017
Laundry Service, New York City and Brooklyn
Designer -> Narrative Director -> Art Director
Oversaw Advertising campaigns across emerging platforms, worked closely with partner agencies to scale their ideas to work for social, watched algorithms change on a dime, watched audiences change, and come up with innovative platform hacks and post types to catch and hold their attention.
July 2014–December 2014
Various Clients, New York City
Freelance Design Director
September 2012–July 2014
Funnel Design Group, Oklahoma City
Oklahoma City University, Oklahoma City
Worlds Fair, Flaming Lips Management, Oklahoma City