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Hydra Fusion Campaign

Avon | Hydra Fusion Campaign

The Brief: Avon’s is the leading social selling beauty company in North America with a large portfolio including skincare, cosmetics, and other personal care products. Avon wanted to launch its new Hydra Fusion product line on social through creative that highlighted product features and held their viewers attention.


At Likeable, we created a hero video using an attached snori-cam to follow our talent and tell the story of "24 Hours of Hydration". We also created supporting images and stories to conceptually speak to product benefits and ingredients. For IG Stories we launched an interactive quiz using a paid poll feature to educate followers on the importance of hydration, promote the product benefits, and keep them engaged longer. 

As a result, the brand received 48% higher engagement compared to content in the previous campaign period. The images were shared up to 9x more than their standard content. Best of all, the "24 Hours of Hydration" video had the most views of any other video during the time period and won a Marcom award for best social video.  

Role: Concept Development | Art Direction | Creative Strategy | Set Design | Styling | Talent Direction | Video Editing | Production Coordination


Senior AD: Angela Renai Comer

CW: Michelle Greenbaum

Photo: Gillian Stippa
DP and Editing: Colin Marchon

Text Animation: Margaret Hayford

Agency: Likeable Media
Awards: Gold Marcom Award

Product Launches

Avon | Product Launch Content

The Brief: As a result of the success of the previous campaign, we were then asked by Avon to continue creating content for various launches on an ongoing project basis. 
 

We then created various pieces of video and image content to speak to the specific branding and features of their broad product line. 

 

• Dual Elixir video: 

Highlighting the apothecary nature of the two formulas blending together when applied.

• Glimmershadow video: 

To showcase ease of use with the handheld applicator and color variety. Designed to capture a younger audience of Avon users. 
• Magix Tint video: 

Speaking to the blurring features of the product and shade range, we showed product cycling through a shallow depth of field environment. 

Role: Concept Development | Styling | Set Design | Art Direction | Video Editing

 

Senior AD: Angela Renai Comer

CW: Michelle Greenbaum

Photo: Gillian Stippa
DP and Editing: James Berry

Agency: Likeable Media