Arm & Hammer Litter Cat Adoption Campaign

Church & Dwight | Campaign

The Brief: Arm & Hammer Litter, a home and cat-care CPG brand, tasked our team with finding a fun, shareable way to reach new and existing cat parents.

The goal: drive traffic to their site, capture new email leads, and inspire social engagement through irresistibly cute cat content, the internet’s favorite pastime.

The Solve: We created a heartwarming adoption-themed campaign centered on a custom Cat Name Generator that welcomed new cat owners into the Arm & Hammer family.

After a spirited brainstorm (and many laughs), our team developed hundreds of creative name categories to ensure endless possibilities. We then partnered with a developer to bring the experience to life online.
 

To amplify reach, we extended the campaign across social media, infographics, and downloadable PDFs, encouraging users to share their results and explore more on the brand’s
e-commerce pages. The cohesive creative system tied together playful storytelling and brand education, celebrating the joy of cat adoption while organically driving conversion.

Role: Creative Direction & Concepting

Categories: Web Design | Layout | 
Illustration | Social Content | Content Development | Infographic

Design Director: Angela Renai Comer

Senior Designer & Illustrator: 
Vincent Calabrese
 

Agency: Olberding Brand Family