The Brief: A known eyelash and nail polish brand, Kiss Cosmetics launched a professional cosmetics line to satisfy interest in professional beauty looks for less. They asked our team to help them grow the brand's legitimacy, demand, and recognition on social to gain a coveted spot in the biggest retailers across the country.

 

At Laundry Service, we did a full audit of their beauty competitors and provided a complete playbook of clever creative strategies to grow the audience with a limited budget. We proposed a unique mix of themed color-story-driven monthly content produced in our studio and on-location, mixed with our concepts pitched to powerful beauty influencers given specific guidelines.

 

The social launch of the brand was extremely successful, growing their audience from 0 to 30K followers in 6 months time with the help of our influencers. And due to the demand and legitimacy added to the brand, Kiss NY Pro Cosmetics are now in CVS, Target, and many other major retailers. 

Role: Concept Development | Art Direction | Styling | Creative Strategy | Design

 

CD: Annie Michaud
AD: Angela Renai Comer

CW: Zach Barangan

Photo: Winnie Au 

Producer: Sarah Rocco

Design: Ashleigh O'Dea

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Agency: Laundry Service