The Brief: Liberté is a luxury boutique clothing store offering personalized services to stylish fashion-forward customers in an unexpected place, Oklahoma City. The brand challenged Funnel Design Group to come up with a kit to send to various media outlets to gain itself recognition and press for the store. The problem: most media kits get thrown away and never read. 

 

My goal was to create a print piece I wish I could wear, carrying the same luxury couture elements their designer clothing does. This piece featured embossing, spot foiling, suede coating, spot varnishing, and even a dye cut for a ribbon and card holder to be hand-tied for every kit. Hardly something one would want to throw in the trash right away. 

 

As a result, this kit won a regional Silver Addy Award and gained the boutique much desired press to attract new
high-end clients and buzz.

Role: Concept Development | Print Design | Art Direction | Design Direction

 

CD: Sean Cobb

Design Director: Angela Renai Comer

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Agency: Funnel Design Group

Awards: Regional Silver Addy Award