Liberté | Luxury Media Kit
The Brief: Liberté is a luxury boutique clothing store offering personalized services to stylish fashion-forward customers in an unexpected place, Oklahoma City. The brand challenged Funnel Design Group to come up with a kit to send to various media outlets to gain itself recognition and press for the store. The problem: most media kits get thrown away and never read.
My goal was to create a print piece I wish I could wear, carrying the same luxury couture elements their designer clothing does. This piece featured embossing, spot foiling, suede coating, spot varnishing, and even a dye cut for a ribbon and card holder to be hand-tied for every kit. Hardly something one would want to throw in the trash right away.
As a result, this kit won a regional Silver Addy Award and gained the boutique much desired press to attract new
high-end clients and buzz.
Role: Concept Development | Print Design | Art Direction | Design Direction
CD: Sean Cobb
Design Director: Angela Renai Comer
Agency: Funnel Design Group
Awards: Regional Silver Addy Award