The Brief: LYMI, Short for "Love You, Mean it" is an Arizona based fun, whimsical jewelry brand that was in need of a new identity. The challenge was to create a look to represent both their sophisticated 
modern designs alongside their youthful whimsical emoji inspired pieces. 

 

I chose a bold patterned display type that is both modern as well as playful and paired it with design elements that work together in a modular way for a small business owner strapped for time and resources. 

These elements refected the jewelry's modern sensibilities, playful aesthetic, and southwest roots. 

Role: Identity Development | Style Guide | Art Direction | Design | Photography Direction | Social Strategy

 

CD: Angela Renai Comer

Agency: Freelance