ASSOCIATE CREATIVE DIRECTOR ART DIRECTOR CREATIVE STRATEGIST
Campaigns & Content
Revealing You | Social Campaign
European Wax Center is a national chain of 700 waxing salons across the U.S. Our goal was to drive the brand's social-forward creative and communication strategy and reposition EWC as a beauty lifestyle brand, shifting their relationship with consumers from a functional solution to relatable emotional connection.
Brew You | Social Campaign
Keurig is the beloved easy-to-use coffee brewer brand used in kitchens across the country. Keurig wanted to attract a new audience of K-Mini brewer users with a new social-forward approach to appeal to the concerns of this emerging audience.
Stop & Shop
Monster Mash | Social Campaign
Stop & Shop, the northeast supermarket chain, was looking to grow its following on Instagram while highlighting their seasonal Halloween products. We used influencers to capitalize on the holiday and reach busy parents who could use some help making their celebrations a little less stressful.
KISS NY Pro
Evergreen | Social Channel Launch
A known eyelash and nail polish brand, Kiss Cosmetics launched a professional cosmetics line to satisfy interest in professional beauty looks for less. They asked our team to help them grow the brand's legitimacy, demand, and recognition on social to gain a coveted spot in the biggest retailers across the country.
Hydra-Fusion | Social Campaign
Avon’s is the leading social selling beauty company in North America with a large portfolio including skincare, cosmetics, and other personal care products. Avon wanted to launch its new Hydra-Fusion product line on social through creative that highlighted product features and held their viewers attention.
Evergreen | Social Content
NARS Cosmetics is a luxury beauty brand known for its innovative, high-end makeup, signature matte black packaging and more than a few provocative names. They challenged
Annex88 to create evergreen and seasonal Instagram content that was more approachable and socially driven than their traditional edgy imagery.
Social Listening | Social Campaigns
Keurig challenged Annex 88 to come up with a new approach to the traditional route of creating evergreen monthly content and to find/develop unique moments ownable to the brand in a sea of oversaturated coffee conversation.
Design & Branding
Branding | Identity
LYMI, Short for "Love You, Mean it" is an Arizona based fun, whimsical jewelry brand that was in need of a new identity. The challenge was to have an look that could represent both their sophisticated modern designs along with their youthful whimsical emoji inspired pieces.
Science Museum Oklahoma
Branding | Exhibit Design
Science Museum Oklahoma is a museum and art space promoting
science literacy with the development of exhibits and programs. They challenged Funnel Design Group to lead the charge in developing the identities, way-finding, and marketing pieces for various exhibits coming through their art space, Satellite Galleries.
Print Design | Media Kit
Liberté is a luxury boutique clothing store offering personalized services to stylish fashion-forward customers in an unexpected place, Oklahoma City. The brand challenged Funnel Design Group to come up with a kit to send to various media outlets to gain itself recognition and press for the store. The problem: most media kits get thrown away and never read.