Campaigns & Content

Revealing You
Wax Center

Revealing You  |  Social Campaign

European Wax Center is a national chain of 700 waxing salons across the U.S. Our goal was to drive the brand's social-forward creative and communication strategy and reposition EWC as a beauty lifestyle brand, shifting their relationship with consumers from a functional solution to relatable emotional connection. 


Brew You  |  Social Campaign

Keurig is the beloved easy-to-use coffee brewer brand used in kitchens across the country. Keurig wanted to attract a new audience of K-Mini brewer users with a new social-forward approach to appeal to the concerns of this emerging audience.

Monster Mash Influencer Campaign
Stop & Shop

Monster Mash  |  Social Campaign

Stop & Shop, the northeast supermarket chain, was looking to grow its following on Instagram while highlighting their seasonal Halloween products. We used influencers to capitalize on the holiday and reach busy parents who could use some help making their celebrations a little less stressful.


Evergreen  |  Social Channel Launch

A known eyelash and nail polish brand, Kiss Cosmetics launched a professional cosmetics line to satisfy interest in professional beauty looks for less. They asked our team to help them grow the brand's legitimacy, demand, and recognition on social to gain a coveted spot in the biggest retailers across the country.

Social Channel Launch

Hydra-Fusion  |  Social Campaign

Avon’s is the leading social selling beauty company in North America with a large portfolio including skincare, cosmetics, and other personal care products. Avon wanted to launch its new Hydra-Fusion product line on social through creative that highlighted product features and held their viewers attention.


Evergreen  |  Social Content

NARS Cosmetics is a luxury beauty brand known for its innovative, high-end makeup, signature matte black packaging and more than a few provocative names. They challenged 
Annex88 to create evergreen and seasonal Instagram content that was more approachable and socially driven than their traditional edgy imagery. 

Product Launches & Content
Social Listening Campaigns

Social Listening  |  Social Campaigns

Keurig challenged Annex 88 to come up with a new approach to the traditional route of creating evergreen monthly content and to find/develop unique moments ownable to the brand in a sea of oversaturated coffee conversation. 

Design & Branding


Branding  |  Identity

LYMI, Short for "Love You, Mean it" is an Arizona based fun, whimsical jewelry brand that was in need of a new identity. The challenge was to have an look that could represent both their sophisticated modern designs along with their youthful whimsical emoji inspired pieces. 

Branding & Style Guide
Branding & Exhibit Design
Science Museum Oklahoma

Branding  |  Exhibit Design

Science Museum Oklahoma is a museum and art space promoting 
science literacy with the development of exhibits and programs. They challenged Funnel Design Group to lead the charge in developing the identities, way-finding, and marketing pieces for various exhibits coming through their art space, Satellite Galleries. 


Print Design  |  Media Kit

Liberté is a luxury boutique clothing store offering personalized services to stylish fashion-forward customers in an unexpected place, Oklahoma City. The brand challenged Funnel Design Group to come up with a kit to send to various media outlets to gain itself recognition and press for the store. The problem: most media kits get thrown away and never read. 

Media Kit Design
  • Instagram
  • TikTok
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