ANGELA RENAI
CREATIVE DIRECTOR VISUAL STORYTELLER CONTENT DIRECTOR
Campaigns & Content
Revealing You | Social Campaign
European Wax Center is a national chain of 700 waxing salons across the U.S. Our goal was to drive the brand's social-forward creative and communication strategy and reposition EWC as a beauty lifestyle brand, shifting their relationship with consumers from a functional solution to relatable emotional connection.
Content | Storytelling
Ice Breakers, a youthful mint and gum brand under the Hershey umbrella, was launching new product innovations including 'Sparkling' and 'Duo.' They came to us at OBF in need of dynamic lifestyle use-case imagery for their e-commerce pages to showcase these new products in real life scenarios.
Evergreen | Social Content
NARS Cosmetics is a luxury beauty brand known for its innovative, high-end makeup, signature matte black packaging and more than a few provocative names. They challenged
Annex88 to create evergreen and seasonal Instagram content that was more approachable and socially driven than their traditional edgy imagery.
Brew You | Social Campaign
Keurig is the beloved easy-to-use coffee brewer brand used in kitchens across the country. Keurig wanted to attract a new audience of K-Mini brewer users with a new social-forward approach to appeal to the concerns of this emerging audience.
Evergreen | Social Channel Launch
A known eyelash and nail polish brand, Kiss Cosmetics launched a professional cosmetics line to satisfy interest in professional beauty looks for less. They asked our team to help them grow the brand's legitimacy, demand, and recognition on social to gain a coveted spot in the biggest retailers in the country.
Hydra-Fusion | Social Campaign
Avon’s is the leading social selling beauty company in North America with a large portfolio including skincare, cosmetics, and other personal care products. Avon wanted to launch its new Hydra-Fusion product line on social through creative that highlighted product features and held their viewers' attention.
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Social Listening | Social Campaigns
Keurig challenged Annex88 to come up with a new approach to the traditional route of creating evergreen monthly content and to find/develop unique moments ownable to the brand in a sea of oversaturated coffee conversation.
Monster Mash | Social Campaign
Stop & Shop, the northeast supermarket chain, was looking to grow its following on Instagram while highlighting seasonal Halloween products. We used influencers to capitalize on the holiday and reach busy parents who could use some help making their celebrations a little less stressful.
E-Comm & Branding
E-Commerce | Storytelling
Batiste, a leading dry shampoo brand known for its expansive product range, was launching two innovative SKUs: "Sweat Activated" and "Touch Activated" dry shampoos. They needed engaging e-commerce content that not only highlighted the unique features of these new products but also maintained a cohesive look with their existing storefront pages and website PDPs.
Branding | Storytelling
After Church & Dwight acquired TheraBreath, the brand needed a modernized and comprehensive brand guideline. While the iconic TheraBreath bottle design was well-known, there was no codified set of rules or a cohesive look and feel for digital campaigns and assets.
Branding | Exhibit Design
Science Museum Oklahoma is a museum and art space promoting
science literacy with the development of exhibits and programs. They challenged Funnel Design Group to lead the charge in developing the identities, way-finding, and marketing pieces for various exhibits coming through their art space, Satellite Galleries.
Branding | Identity
LYMI, short for "Love You, Mean it" is an Arizona based fun, whimsical jewelry brand that was in need of a new identity. The challenge was to have a look that could represent both their sophisticated, modern designs along with their youthful, whimsical emoji inspired pieces.
Print Design | Media Kit
Liberté is a luxury boutique clothing store offering personalized services to stylish fashion-forward customers in an unexpected place, Oklahoma City. The brand challenged Funnel Design Group to design a media kit to send to various outlets to gain recognition and press for the store. The problem: most media kits get thrown away and never read.